| Riding the Marketing Highway | | | | hits on Google with Beasley Allen as the sole |
| If you searched on the keyword "oil spill" (937M+ | | | | advertiser (they claim on their website - to have filed |
| results) on Google you will discover that BP is bidding | | | | a class action lawsuit on the oil spill). |
| on the keyword to hit the top spot. Their ad tells the | | | | Clearly BP is rushing to Google paid search as better |
| curious that the link will provide information on the | | | | alternative to its own PR in a desperate attempt at |
| spill and BP's effort in helping. BP did not stop at this | | | | opinion damage control. Having failed in the social |
| one keyword but extended it right into the realm of | | | | media (read BPGlobalPR on Twitter that gained |
| the long tail with keyword like "deepwater horizon | | | | 146,000 followers in 4-5 weeks; BP Corporate |
| explosion causes" (down to 2M+ search results). The | | | | Twitter feed has 13,000 only) |
| company extended its paid search to News (ok), | | | | Not for the first time |
| Books (?), Shopping (??), Discussions (not bad) and if | | | | Companies have turned to Search Engine Marketing |
| you are in map section searching for "deepwater | | | | for purposes other than pure marketing in the past |
| horizon oil spill" you will find the BP ad pointing you in | | | | also. November last year Google put out a paid ad on |
| the right (?) direction! | | | | the keyword "Michelle Obama" on image search, |
| Why is paying for the keyword - oil spill on Yahoo?? | | | | offering their apology over offensive search results. |
| BTW the keyword "oil spill lawsuits" brought up 16M | | | | Really putting your money where your mouth is! |