| 6 Tips To Making Your Own Fortune Creating and | | | | mean? |
| Marketing | | | | It means that you can use one or both of these |
| Infoproducts! | | | | tools to generatealmost INSTANT high-quality traffic |
| It's one of the biggest challenges to getting | | | | to your site for a fractionof what most other |
| yourbusiness started. | | | | high-demand keywords would cost. |
| Finding products to sell online that you enjoy | | | | All good signs that point to a strong market demand |
| workingat and that attract an ongoing stream of | | | | for yourhobby and area of product interest.c)A third |
| "hungry"buyers is THE most important success factor | | | | method you can use is to seek out what is |
| to doingbusiness - period! | | | | alreadyselling. A great way to do that is to look at |
| For those of you that want to create their own | | | | and topmovers op sellers in various market niches. |
| infoproducts,it's even more important since you will | | | | This will tell you ALLOT about what people are |
| be investing time,energy and your emotions into your | | | | spending moneyon right now! |
| products. | | | | 3. WHAT WILL PEOPLE PAY ME FOR? |
| Thousands of subscribers to my "Online Marketing | | | | Now that you have picked a niche market and an |
| Success | | | | area of focus, youneed to find out what people |
| Secrets Revealed" | | | | want BADLY within that niche. |
| ( Newsletter,experts and aspiring infoproduct | | | | Here are a few ways to find out...a) Search google |
| creators struggle with thesame 6 questions... | | | | for "model airplane discussion forums". You arelooking |
| Do these questions keep you awake at night? | | | | for active and reasonably good quality forums to |
| 1. What do I like doing enough that I would spend a | | | | TAP INTOongoig discussions - this will offer you a |
| fewweeks developing a product, and years | | | | goldmine of informationon what people are looking |
| marketing andsupporting them? | | | | for. |
| 2. How do I know if ENOUGH people will purchase | | | | In a 5-minute search, here's what I found -- |
| my productto achieve my goals? | | | | You will find TONS of active discussions that will lead |
| 3. Will people pay for my knowledge - even if I'm not | | | | to productideas, allowing you to tap into what this |
| anexpert? | | | | market wants.b) Get involved in Chat's - many of the |
| 4. How do I test for demand BEFORE I spend weeks | | | | sites above also run livechat sessions periodically, |
| or monthsdeveloping my products? | | | | another great way to find out pocketsof demandc) |
| 5. Do I have to write a 150-page book to make | | | | Check offline - read RC Modeller magazines and |
| money? | | | | books, find outconsistent topics, gaps in information |
| 6. What topics sell - it seems like only "Making | | | | or ideas that you couldexpand into a different |
| Money"type products are selling. | | | | medium. |
| Listen - you are NOT the first to wonder about | | | | For example, a common topic is flying techniques or |
| thesequestions. | | | | flight patterns. |
| In fact, your success depends on getting PAST | | | | Why not travel to your local model flying club and |
| these doubts | | | | video tapeboth flight paths and techniques used by |
| - so let's take each one and work through them - | | | | flyers, converting theminto digital files and selling |
| OK? | | | | them on CD-ROM? |
| 1. DO I HAVE TO REALLY LOVE MY TOPIC? | | | | You get the idea.d) Listen to your fellow model |
| Two answers to this question - you CAN develop a | | | | airplane buffs - find out what theirfrustrations are, |
| winningproduct about a subject that you are not | | | | what their spending patterns are and what elsethey |
| completelypassionate about. | | | | are looking for, but can't find. |
| Professional writers do it all the time. | | | | 4. TESTING FOR DEMAND |
| Here's the catch. | | | | Here are 3 quick methods of testing for demand - |
| A great deal of your success marketing infoproducts | | | | BEFORE you spenddays, weeks or months on |
| onlinewill depend on MORE than just selling 1 product. | | | | creating your infoproduct.a) Surveys - using a free |
| It willdepend on...a) Your ability to market additional | | | | trial from can find out whether your target market |
| products - yours andothers.b) Your ability to create | | | | seems as passionateabout your idea as you are. |
| great publicity campaigns,partnerships, follow up sales | | | | NOTE: Be sure to ask them IF and |
| campaigns, loyalty with yourreadersc) Your ability to | | | | HOW MUCH they would be willing to cough up to get |
| support and ADD-VALUE to yourprospective | | | | answers totheir questions.b) Special Report - Use this |
| andexisting customersd) Your ability to gain | | | | often overlooked technique to puttogether a few |
| MOMENTUM in your business bytapping into your | | | | pages (from 5-20 pages) that you can either |
| customer base and continuing to providethem | | | | giveaway or sell for a low price to test the popularity |
| high-value, back-end products | | | | of youridea. You WILL need to market this report, |
| Are you seeing it? | | | | so it will takesome time BUT, it's a great way to |
| Yes, you can develop an article, book, booklet, | | | | setup your marketing channelsahead of time, |
| eBook orwhatever infoproduct you favor about a | | | | preparing them for your full product which |
| topic you are less thanthrilled about - BUT... | | | | comeslater. |
| You MUST be willing to live with that market for | | | | The best resource I've come across on writing |
| years to come! | | | | Income-Generating |
| For that reason alone, it's worth finding a market | | | | Special Reports is "The Special Report Bible" - you will |
| andsubject that both interests you AND has great | | | | beamazed at what you can put together in a matter |
| potential. | | | | of hours ordays. |
| Here's a real-world example. | | | | ANOTHER IDEA is to run an interview or teleseminar |
| Just over 1.5 years ago I developed my own eBook | | | | on yourtopic with a topic expert. Judge the popularity |
| aimed atempowering product developers with proven | | | | of the callcan mean you will roll out new products |
| ways to tap intoa flood of market demand, test | | | | later. |
| their ideas and quicklygenerate products that sell like | | | | An example of this strategy is Yanik Silver's recent |
| wildfire. | | | | Public |
| The original ebook - "The Ultimate Information | | | | Domain Riches teleseminar |
| Entrepreneur's Success Package" at: me 4 weeks to | | | | ( which turnedout to be such a hit that he quickly put |
| develop - start to finish. | | | | together a $1,000+personal coaching course on the |
| Not bad. | | | | same topic.c) Articles - Write articles on your topic |
| It's because I knew my topic so well that I was able | | | | directly addressingthe same desire you hope to fill |
| toproduce a 110 page eBook and accompanying | | | | with your full product. Submityour article to the |
| interviews withinweeks. | | | | various article directories on Yahoo andmany others |
| Since that time I have written well over 60 | | | | out there. Request a courtesy notification |
| articles,published a regular ezine, updated my product | | | | frompublishers who publish your article so that you |
| 3 times,written several special reports, created | | | | get a feel forhow popular the article proves to be. |
| hard-hittingwebsites, press releases, ads and added | | | | Of course, you shouldalso have a link to either a |
| hundreds of pagesof content to my websites. | | | | website or autoresponder emailaddress at the end of |
| All of that is not including more than 40 interviews, | | | | your article. Clicks on your linkfollowing the article will |
| reviews,publicity events and other projects I've been | | | | also give you a sense of how popularthe topic is. |
| involved in - | | | | What should you expect? |
| ALL ON THE SAME TOPIC. | | | | You don't need to have HUGE numbers, a few |
| Add to that hundreds of hours of email and phone | | | | publications and approxa 1% clickthrough on any |
| conversationswith joint venture and affiliate partners | | | | published articles tells you there isenough response to |
| who sell my productfor me each and every week. | | | | continue - or at least do additional testing. |
| Now - all of this activity has put tens of thousands | | | | 5. eBOOKS AND WHAT ELSE? |
| into myhands, from this one single book, not to | | | | If you haven't asked the question - WHAT ELSE and |
| mention other products | | | | you areconsidering writing a typical book or eBook |
| I sell. | | | | then you may bemissing out on product opportunities |
| POINT IS: Marketing The Product YOu Create Will | | | | that will both makeyou more money AND take far |
| Mean Living With | | | | less time to create. |
| Your Product Each and Every Day As You BUild Your | | | | Here are just a few formats that many successful |
| Business. You | | | | infoproductdevelopers use today... |
| Can Make A Fortune, But It Takes Some Effort Each | | | | - Audio files (telseminars, interviews, commentary) |
| and Every Day. | | | | - Special Reports (5-20 page treatments) |
| You MUST Be Passionate Enough About Your Topic | | | | - Videos (It's easier than you think) |
| To Stay Motivatedand Focused - That's the Secret | | | | - Software (Software applications or scripts can be |
| To Building Your Own Infoproduct | | | | developedby starving professionals on or |
| Empire Online. | | | | Scriptlance.comfor far less than you might imagine. |
| 2. HOW DO YOU ESTIMATE DEMAND FOR YOUR | | | | - Physical booklets or courses/binders |
| INFOPRODUCT IDEA | | | | - Bundled products |
| Now we're into the details that will skyrocket you | | | | 6. THE INTERNET MARKETING MARKET FALLACY |
| intothe top 5% of infoproduct developers online - | | | | It has to be the biggest un-truth floating around the |
| that will set youaside from 95% of others who do | | | | internet. |
| NOT consider demand for theirtopic. | | | | Contrary to what most people say, developing |
| Just for sake of argument - I'm going to use an | | | | products targetedonly at the internet marketing |
| example of ahobby that some of you may have, | | | | crowd is NOT the only OR themost lucrative market |
| model airplanes. You know,those little scale airplanes | | | | out there. |
| that get so many hobbyists outof bed at ungodly | | | | It IS the most competitive - so that's why you tend |
| times of the morning - addicting to the smellof | | | | to seeproducts everywhere, leading most people to |
| Naptha gas. | | | | believe those arethe only products selling. |
| Here's a few ways you can can estimate demand for | | | | In fact, there are products selling in many niches |
| yourproposed market...a) Use online tools to seek out | | | | including... |
| demand. The three besttools (and they are | | | | - health and wellness |
| completely free) to use are: | | | | - hobbies (models, crafts, collectors, music, sports, |
| - Overture keyword search tool: | | | | etc...) |
| A search for model airplanes brings up some | | | | - relationships |
| interestinginformation - | | | | - parenting |
| - Over 55,000 searches on this topic in less than | | | | - career and business |
| 1-month | | | | - business opportunities (ie. home business) |
| (Not Bad!) | | | | - technology |
| - Second most searched topic RELATED to model | | | | - pets |
| airplanes is | | | | - and many, many others |
| Model Airplane News - OK, so people want | | | | Each week I continue to be AMAZED at the |
| information. | | | | incredible opportunitiesout there in niche markets - |
| - Several search categories include searches done on | | | | our society is more informationhungry than ever. |
| variousproducts, evidence that this market is willing | | | | Don't make the common mistake of ignoring a |
| to spendmoney.b) Now if you had a tool such as | | | | market you areinterested in because you don't |
| Adword Analyzer -- | | | | THINK products will sell. |
| Then you would see that the supply of websites | | | | Instead, test and find out what products will sellto a |
| that come upwhen searching for model airplanes is | | | | given market. |
| quite small - relativeto other keyword searches. | | | | With those obstacles out of your way - NOTHING |
| In addition, with this incredible tool, you would see | | | | stands in the wayof you creating that lifestyle you've |
| thatthere are very few current Google Adwords or | | | | always wanted by creatingand marketing information |
| Overture.comcampaigns being purchased. What's that | | | | products. |